stand out
everywhere

Behind every unforgettable hospitality brand is a clear vision and a thoughtful plan. The Brand Strategy Workbook turns your ideas into a polished brand identity with purpose and style. Whether you’re opening your first space or dreaming up your next big concept, this is your guide to creating a brand that resonates and stands out.

Build a brand that speaks volumes

Clarify your vision, mission & your brand story

Design your identity with colors, fonts & style

Implement your brand to attract your ideal guests

BONUS: ChatGPT Prompts

Save time and get a leg up with AI powered prompts for socials, brand story and more.

What's Inside

Visual Identity Toolkit

Create a cohesive look with curated color palettes, style guides and moodboards.

Your Brand Blueprint

Define your story, mission and values with guided prompts. 

Marketing Made Simple

Actionable steps to plan your launch and ongoing campaigns.

Marketing Insight meets Industry Insider

With 20 years of experience in hospitality operations, branding, and marketing, I’ve seen firsthand what it takes to create a successful brand. This workbook distills everything I’ve learned into a practical guide that’s approachable, effective, and designed for hospitality businesses like yours.


heather dickey, founder

Smart solutions for savvy restauranteurs.

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