the Hospitality
Brand Blueprint

For hospitality operators who are launching a new restaurant, bar, or hotel concept—or those whose brand needs a fresh start. This strategic pre-branding workbook ensures your brand is clear, compelling, and built to stand out.


Your brand should be more than just a name—it should be an experience, a story, a statement. Imagine a hospitality brand so clear and compelling that it attracts the right guests, stands out effortlessly, and grows with confidence. Whether you’re launching something new or refining an existing concept, this workbook will give you the strategy, structure, and vision to make your brand unforgettable.

Build, Refresh, or Reinvent Your Brand with Confidence.

It’s time to build a brand that truly works.

The Brand Struggles that could be holding you back:

You have the concept, but defining your brand’s identity feels overwhelming—where do you even begin?

You're starting fresh, but feel stuck

Your visuals and messaging aren’t connecting with guests the way you hoped, and you’re not sure why.

Your brand isn't resonating

You’ve evolved, but your branding feels outdated, inconsistent, or no longer aligned with where you’re headed.

Your business is growing but your brand is not

"This was exactly what I needed to get clarity"

I had the concept, but I didn't konw how I wanted to communicate it to the world and was running around in circles until I had the workbook!

- MATTHEW C.

Hi! I'm Heather. Marketing Insight meets Industry Insider

With 20 years of experience in hospitality operations, branding, and marketing, I’ve seen firsthand what it takes to create a successful brand. This workbook distills everything I’ve learned into a practical guide that’s approachable, effective, and designed for hospitality businesses like yours.


heather dickey, founder

But who are we listening to, really..

Establish the foundation to drive decision making.

Define your brand's story, mission, values and vision

Create a cohesive aesthetic and brand identity

The Visual Framework

Develop a voice and messaging strategy that connects

The Brand Messaging Toolkit

And its yours for only $47

(A $297 value, regularly on sale for $97!!)

What's Inside

Clarify your vision, mission & your brand story

Design your identity with colors, fonts & style

Implement your brand to attract your ideal guests

How does this sound?

The Results
You're Going to Get

01

A BRAND WITH PURPOSE

Define your mission, vision, and values so every decision aligns with your long-term goals.

02

MESSAGING THAT CONNECTS

Craft a compelling brand story and positioning that speaks directly to your ideal audience.

03

A CLEAR VISUAL DIRECTION

Establish the mood, style, and framework that will guide your logo, colors, and design choices.

04

CONFIDENCE IN YOUR BRAND

No more second-guessing—know exactly how to present your business to stand out and attract the right guests.

05

A STRONG FOUNDATION FOR GROWTH

Whether launching or rebranding, set yourself up for long-term success with a strategy that evolves with you.

Hey wait, We've got your bonuses!

In addition to the workbook, we're throwing in these other resources from our client deck:

Everything you need to create a cohesive and aesthetic brand identity in 2025.

The Hospitality Brand Checklist

The extended brand questionnaire to guide ChatGPT to understanding your brand voice and truly talking like YOU.

The Brand Voice Generator

A $57 value, yours FREE!

  • NEW HOSPITALITY OPERATORS

Who is this workbook for?

who want to get their branding right before launching
  • EXISTING BUSINESS OWNERS
who feel like their brand needs a refresh or repositioning

I already have a brand. Do I need this?

  • IF YOUR BRANDING FEELS OUTDATED, DISCONNECTED OR MISALIGNED WITH YOUR CURRENT VISION
this workbook will help you refine and elevate it

How is this different from working with a designer?

  • MOST BRANDING PROJECTS START WITHOUT A CLEAR STRATEGY
which leads to wasted time and money. This ensures you have the foundation in place when you're ready for a designer!

How will I receive the workbook?

  • ITS A DIGITAL DOWNLOAD
so you can start working on your dream brand immediately!

Some FAQ's

Messaging Toolkit

Define Your Identity

Your Brand Blueprint

  • Hone in your "3 Layers of Why"
  • Define your brand story
  • Clarify your mission, goals & values
  • Craft your elevator pitch

The Visual Framework

Let's take a deeper look

  • Get clear on your comp set
  • Build a SWOT Analysis on your competitors
  • Identify your target audience
  • Build ideal client profiles
  • Explore your moodboard
  • Get clear on your brand words
  • Choose your typography style
  • Identify your brand season

BONUS: The ChatGPT Prompts

We've included a litany of prompts to help make every step of this a little bit easier, and use AI to its full potential to help you craft your dream brand. 
  • Clarify your brand voice (use our extended BONUS Brand Voice generator for this!)
  • Craft your taglines and key phrases for the brand

YOUR BRAND SHOULD FEEL AS STRONG AS YOUR EXPERTISE

Just $47!
(a $349 value)

The workbook plus loads of bonuses!

Brand like you mean it