AI should be a game-changer for restaurant marketing. The promise is less time writing and more time running your business. The reality? You try using AI for content, and suddenly, your Instagram captions sound like they came from a chatbot in 2015.
It’s not your fault. AI isn’t the problem. The setup is.
If you’ve ever thought:
Then let me show you the exact process I use to train AI to sound like a restaurant’s brand so that AI actually works for you, not against you.
The biggest mistake I see restaurant owners make when using AI is that they expect AI to just “get it” without any training.
ChatGPT isn’t magic—it’s a tool. And like any tool, it needs instructions.
When you don’t give AI the right context, it is forced to guess. Your brand voice? It guesses. Your restaurant’s personality? It guesses. Your target audience? It guesses. That’s why your AI-generated content sounds generic.
The fix is to give AI a brand voice guide and train it properly. Once I started doing this for my clients, AI-generated content actually started sounding like them, and they started saving hours every week.
If you want AI-generated content that actually feels like your brand, follow these steps.
Most AI-generated content sounds off because there’s no foundation.
Before you even open ChatGPT, you need to define:
For example, a retro Italian wine bar in Los Angeles should sound different from a high-end omakase spot in New York. AI won’t know the difference unless you tell it.
Not sure how to define this? I’ve created a free Restaurant Brand Voice Builder to make this easy.
Once you’ve defined your restaurant’s voice, save it as a PDF and upload it into ChatGPT.
Then, use this exact prompt:
ChatGPT Training Prompt:
“Use this uploaded PDF to understand my restaurant’s voice and write a brand story that captures its essence for marketing.”
This is the game-changer. Now AI actually knows your brand instead of making wild guesses.
Once AI has your brand voice, it becomes a marketing assistant, not a content disaster.
Try these prompts:
The more you train AI, the better it gets. Instead of fixing AI’s mistakes, you’ll start getting content that’s actually usable the first time.
This process changed everything for my clients, and now I’m giving it to you.
If you want AI to market your restaurant without sounding robotic, you need to give it the right instructions.
That’s why I created the Restaurant Brand Voice Builder—a free tool to help you:
Let’s stabilize our ecosystem, because the tech bros sure aren’t gonna do it for us.
Beyond the brand story, we’ve got 70+ pages worth of prompts to launch new menus, promote the holidays, engage with reviews… everything you need to help market your hospitality business.